<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Video Bora Africa]]></title><description><![CDATA[Trusted video production company in Nairobi, Video Bora Africa combines strategy and storytelling to create marketing videos that engage and convert.]]></description><link>https://www.videoboraafrica.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 12 May 2026 15:53:49 GMT</lastBuildDate><atom:link href="https://www.videoboraafrica.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Matching Video Content to Communication Goals: From Brand Awareness to Stakeholder Engagement]]></title><description><![CDATA[Video has become the dominant language of digital communication. Recent industry estimates show that video now accounts for roughly 82% of global internet traffic, while more than 78% of internet users watch online video every week —a clear signal that audiences increasingly prefer visual communication over text when learning, deciding, and engaging online. The challenge, however, is that many organizations produce videos without clearly defining what each video is supposed to achieve . A...]]></description><link>https://www.videoboraafrica.com/post/matching-video-content-to-communication-goals-from-brand-awareness-to-stakeholder-engagement</link><guid isPermaLink="false">69b889c2107e0353b759a258</guid><pubDate>Mon, 16 Mar 2026 23:06:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f5603d_b37945b309be4f4ca8695cd0474d408f~mv2.jpg/v1/fit/w_758,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Video Bora Africa</dc:creator></item></channel></rss>